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Shop luxury-grade essentials from Europe's finest factories. No brands, no markups.

Get first access to our launch by signing up to our waitlist.

Here's what my boss is letting me share with you:

So, let's answer some questions.

What is rational studio?

We are a community-driven marketplace where you can buy luxury quality products directly from the manufacturers (no mark-ups).

How can you be up to 80% cheaper for the same quality?

We grant our community direct access to our curated selection of products made by Europe's best manufacturers but sold without a traditional markup. There is no high-end branding to pay for, no retailer looking to make a profit, just great quality at a fair price.

Awesome, when will you launch?

We are launching soon. Sign up to our waitlist to stay up to date and get early access to our community.

I heard membership is free, but how do I get in?

You're right - membership is free. We want to build a community together with which we source Europe's finest products. Sign up to the waitlist and we will let you know when we're ready for you!

It’s time to consume more rationally.

  • Quality made to last

    Every product is tested to meet the highest quality standards. What our partners produce is made to last.

  • Unparalleled value

    We've eliminated traditional brand and retail markups, so you pay 50-80% less for the exact same quality.

  • From the source

    Shopping on rational studio means supporting independent European manufacturers (instead of luxury brands).

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Get access to excellence Made in Europe. Join the wait list now.

  • Suede slip-ons

  • Quick-dry swimwear

  • Stonewashed beach towels

  • Acetate sunglasses

  • and more coming soon

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