Join the community

Why community?

At rational studio, there is no us without you. You’re the ones who tell us what to source. Help us flip the status-quo its head and make consumption more rational! You still can purchase products without being part of the community (for now), but you'll miss out on a lot of cool benefits.

Join now

What you get

1. Co-create what you consume

rational studio revolves around what our community wants. Tell us what products and characteristics really matter and we source it.

2. Access to the source of luxury products

We connect you directly to the European manufacturers that otherwise produce for luxury houses. You get full transparency.

3. Family businesses, not brands

Traditionally, brands & retailers take a 5-8x markup. We cut out all middlemen to share these savings between you, our manufacturers, & us.

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Why we need you

Change the way we consume
We need to change the way we consume. 30%+ of apparel is never worn. By producing based on your demand, we minize waste.
Support the European manufacturing base
COVID-19 was hard for all of us, especially for our manufacturing partners. Many had to pause production & protect their teams.
Challenge the status-quo of big brands
You vote with your wallet. Should we keep incetivizing greenwashing & poor labor standards? Or should we focus on quality & support manufactuers?

Join us now!