Join the community
At rational studio, there is no us without you. You’re the ones who tell us what to source. Help us flip the status-quo its head and make consumption more rational! You still can purchase products without being part of the community (for now), but you'll miss out on a lot of cool benefits.
Change the way we consume
We need to change the way we consume. 30%+ of apparel is never worn. By producing based on your demand, we minize waste.
Support the European manufacturing base
COVID-19 was hard for all of us, especially for our manufacturing partners. Many had to pause production & protect their teams.
Challenge the status-quo of big brands
You vote with your wallet. Should we keep incetivizing greenwashing & poor labor standards? Or should we focus on quality & support manufactuers?
Join us now!