We are based at St. Jakobstrasse 7 in Zurich, Switzerland, and are led by Ken and Nicolas, two Swiss friends that met during their studies in London. Feel free to reach out to us to learn more.
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We’ve carefully discussed the option of disclosing the luxury brands our manufacturing partners work for. For most of our partners, the disclosure would put existing relationships with brands at risk. In favor of being able to tell the manufacturers’ story and the craftsmanship behind each product, we’ve decided against it. Moreover, only high-end brands can afford the skill level of our European partners anyways.
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All the products sold on rational studio are curated and manufactured exclusively for our customers as indicated through the ‘made for rational studio’ tag. We work with the manufacturers to create classics that are made to stand the test of time.
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We source luxury-quality products from the same manufacturers as top brands. The twist: Rather than pressuring the manufacturers on margins, we partner with them to cut out the middlemen. In this way, we can offer you the best products at 50-80% lower than traditional brands, while also offering higher margins to manufacturers.
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We believe you require and deserve full transparency on all the aspects of our production and costs to make a rational purchase decision. Brands have been using marketing gimmicks to overcharge and underdeliver by appealing to emotions for too long. Our price breakdown will empower you to make a decision on what’s fair and what’s honest!
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Traditionally, sourcing agents, designer brands, wholesalers, and retailers all charge significant markups. The final price you pay is usually inflated by 5-8x the cost of manufacturing the product. By partnering directly with the manufacturers we remove these markups to offer you unbeatable prices for premium quality and design while, at the same time, offering higher margins to manufacturers.
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We typically benchmark the prices of luxury brands for each product. Send us a message, if you are interested in learning more. In the meantime, there is a rule of thumb to estimate the high markups wholesalers and brands typically take in fashion. Let’s use our Arona slip-on sneaker with a production cost of approx. CHF 70 as an example:
By selling directly we can offer you high-quality products at a rational price:
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We take a (small) cut to pay our team, develop our community, and grow our platform. Here is an example with our Portofino swim shorts sold for CHF 75.00
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The terms wholesale and retail refer to the sale of merchandise in large quantities and small quantities, respectively. When the goods are manufactured, they are sold in bulk (wholesale) to wholesalers, who then sell them to retailers, who then sell them to the ultimate customers. We source directly from manufacturers and sell them without intermediaries which means the high-quality products can be offered at a rational price.
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All of our products come with an indication of their fit (under the section ‘Size & Fit’) and a size guide. You can easily measure your favorite clothes and compare their measurements with our size guides. Measure your clothes laid out flat, as our size guides are also based on flat measurements. If you have any questions regarding the size, please do not hesitate to contact us.
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We believe in complete value chain transparency and are doing our best to show you where each step is completed. All our manufacturers are European (currently they are all based in Italy and Portugal) and you can find details on each of our partners here. It does not stop just with our manufacturing partner, we dig deeper to also be transparent on who their suppliers are and where they are based.
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We strive to maintain our stock levels in line with demand. However, from time to time we may become out of stock of a certain product. If one of our products is out of stock, please feel free to send us a message and we'll make sure to let you know when you will be able to order it again.
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We take great pride in working only with manufacturers that align with our values. We have visited the manufacturers to ensure that we not only have the best products but also that they work in an ethical and sustainable way.
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Thanks for your interest! if you are a manufacturer and are interested in joining our community as a partner, please message us at suppliers@rationalstudio.com
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As we launch, we are working hard to build a community of like-minded individuals that strive for Europe’s finest at rational prices. To drive engagement we currently only sell to our community. But, don’t worry! Just sign-up here and we will let you join the community as soon as a spot becomes free.
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Please contact our customer service at +41779350424 or hello@rationalstudio.com if you are experiencing any issues while placing an order
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We want you to love your rational studio product as much as we do! If you aren’t entirely happy with your order, please get in touch with us so we can make it right. You reach us by e-mail at returns@rationalstudio.com or by telephone/WhatsApp at +41779350424 for support.
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Currently, payments are only possible in Swiss Francs. We display prices in EUR at the request of some EU customers that asked for a local price indication. These indications are non-binding and are based on current spot rates. You can easily pay in your local currency with a credit card but might incur higher exchange rate fees than indicated.
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We offer free shipping and returns in Switzerland and strive to keep shipping costs as low as possible. At checkout, you can see an overview of all costs including shipping.
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We want you to love your rational studio product as much as we do!
If you aren’t entirely happy with your order, please get in touch with us so we can make it right. You reach us by e-mail at returns@rationalstudio.com or by telephone/WhatsApp at +41779350424 for support. We accept returns within 14 days of purchase for a refund or exchange. To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
We offer free returns within Switzerland. No refunds or exchanges will be made for items returned without prior communication and agreement. For returns in the EU, the items return at the expense and risk of the customer. Please refer to our detailed policy for more details here.
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We ship to all the countries in the European Union and Switzerland.
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You can pay with Twint, Paypal or Apple Pay as well as with the major credit card issuers (Visa, Mastercard, and American Express).
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The estimated delivery date is based on the purchase date & time and the country we are shipping to. Shipment within Switzerland takes 1-3 days and within the EU 2-5 days.
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When you place an order you will receive a confirmation email with a link to track your order, or you can log-in into your account and check under “my orders”.
*Please note that sometimes the tracking can take a day or two to be updated by the carrier. If it looks like its not moving, chances are its on its way!
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Oh no! Hopefully, this doesn’t happen but if it does, although our shipping carriers work independently to deliver your package, we’ll figure this out together!
If it's been marked delivered and it's only been one day-sit tight! Sometimes the carriers scan it before it gets to you. Keep an eye out for the next few hours! Otherwise, please reach out to us at hello@rationalstudio.com or through the help button so we can find a solution together.
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